Designed & Confused

By Kellen Harding

ABOUT

About Designed & Confused

If you want the story behind my company, Designed & Confused, visit my blog page. I work a full time job, and D&C is my passion project. D&C was created to provide a service, and offer products. These products are influenced by sports history. I create hats, pins, clothes, figures, etc. based on the style and aesthetic of logos, jerseys, and hats of the past.


I also offer services. My services include Logo design, branding kits, social media marketing, clothing design packages, marketing strategies and schedules. I have always loved design, and I believe I bring a unique perspective to creating. I was not classically trained in Graphic Design, but I was classically trained in Business Marketing. This dynamic brings intangible value because I can create a visually pleasing logo that aligns with your vision and mission as a business or individual. I can do the work of a designer and a brand strategist, all in one.

Kellen Harding

My name is Kellen Harding. I am the owner and creator of Designed & Confused. I am originally from the Seattle Washington area, but currently live in Detroit, Michigan. I have always loved marketing & design, and I am blessed to be able to create my own company that can help you bring your ideas to life! Along with our marketing & design services, we are a brand that is inspired by the past. 

Like many young adults, I started my career doing manual labor, but I have very diverse experience in many different fields. I got my first job in the summer of 2017. It was at a landscaping company; digging trenches for sprinkler systems. Next summer, I worked the Night Shift on the weekends in an Amazon Warehouse. At the same time, I worked as a Sales Associate for Vans. In 2019, I worked at the Betty Feves Art Gallery, where I worked the front desk and helped artists design their gallery shows. When 2020 came around, I worked at Axe Bats, testing baseball bats for durability and performance. During this time, I always worked at Driveline Baseball. At Driveline, I was a warehouse employee; I stocked shelves, fulfilled orders, and helped with logistics. 

 

In August of 2020, I enrolled at LTU. There, I worked in the tutoring center. I helped schedule students for tutoring and test taking. Summer 2021, I was playing summer ball and working in the warehouse at Driveline. Summer 2022, I got a marketing internship at Poulsbo Parks and Recreation Department, and at the same time, I worked for Poulsbo Public Works. In the summer of 2023, I worked as a Manager at Hat Stop. More recently, I received a year-long fellowship at Challenge Detroit. This program is set up so you work Monday through Thursday with a host company, and Fridays you work with Challenge Detroit and non-profits around the city. My host company was Mosher Dolan, a construction company. I was a Project Engineer there.

 

I lay all this out to give you a comprehensive understanding of my journey so far. My interesting career has taught me so much, but the main lesson has to be how to work hard and manage time effectively. I have held two jobs multiple times in my life, and had done that while being a student athlete. This has taught me how to properly allocate my time, and balance my work, social life, sleep, and passion projects. 

Previous Work and Current Projects

I have worked on a number of projects for different companies. For example, I created a rebrand and marketing strategy for The Detroit Food Academy. I have also worked on Marketing teams for Wayne Metro and The Detroit Parks Coalition. Along with marketing experience, I have created logos for the Detroit Food Academy, Cold Roots Clothing Company, and Ms. Darla’s Shea Butter. For examples of my work, please go to my Instagram, or email me at kellen8022@gmail.com!